United in purpose to tackle difficulties, and working together for long-term development. On May 30, 2024, Guangdong Fuji Elevator Co., Ltd. (hereinafter referred to as Guangdong Fuji Elevator) held its 2024 half-year marketing conference ahead of schedule.

This conference summarized the marketing work completed in the first half of the year, reviewed and refined strategies, and further planned and deployed the work for the second half, sounding the charge for renewed efforts in the coming months.

At the conference, Mr. Zhou Jufang, Executive Director of Marketing and Promotion for Guangdong Fuji Elevator, reviewed and summarized the performance from January to May 2024.

He analyzed the difficulties and key issues encountered in the work and proposed a series of solutions and measures.

He also formulated detailed work arrangements for the second half on how to boost performance improvement, price system adjustments, agent development, and marketing staff compensation, introducing new ideas and methods.

With an in-depth analysis of market trends, consumers' demands for elevator comfort, safety, energy efficiency, and aesthetics have been increasing.

Facing the current tough market environment, Guangdong Fuji Elevator increased equipment investment in the first half of 2024,

purchasing brand-new laser engraving machines and laser cutting machines; establishing a comprehensive technical support center, and reorganizing the factory layout to implement zone-based refined production management for villa elevator production lines and freight elevator production lines.

At the same time, the spraying process was upgraded to further enhance product comfort and aesthetics, meeting consumer needs and strengthening the competitiveness of the company's products.

Overall Marketing Plan

The changing market is full of opportunities as well as challenges. Mr. Zhou Dichang, Chairman of Guangdong Fuji Elevator, summarized the work status across multiple fronts including operations, sales channels, market, sales support, and brand.

He affirmed the efforts of each project team and encouraged everyone to continue striving forward and pool their wisdom. Chairman Zhou emphasized that

in the more challenging second half, Guangdong Fuji Elevator's marketing team must be fully prepared, shoulder responsibilities with determination, and effectively implement the company's marketing strategy.

Adhere to performance first, follow the strategic policy of "encircling the cities from the countryside" to deeply explore customer needs, strengthen self-developed customer acquisition, and let every "small screw" achieve "great accomplishments",

so as to break through the increasingly fierce market competition and cross the finish line with better results.

Only through countless battles can the blade be sharp

Tempered by fire and stone, it becomes a razor-sharp edge

The second half of 2024 has begun

All colleagues in Guangdong Fuji Elevator marketing share one vision

pool their wisdom, and unite their efforts

Fully demonstrating the fighting spirit of the Fuji iron army

They will surely, in the face of new challenges,

demonstrate their value through concrete actions

Striving forward relentlessly, and creating brilliance together